2026 Strategy

Content City Map

Applying the Grace Beverly Content Framework

Grand Central \u2014 Your WHY

Build systems that help people heal and thrive

TCM practitioner · Long Covid specialist · AI geek

Line 1

Trust & Transformation

Proof that TCM + systems actually work for long covid

Signals

Clinical credibilityReal resultsCommunity belongingTCM made accessible

Passengers

Long covid sufferersPost-viral fatigue communityPeople failed by conventional medicineTCM-curious health seekers

Stops

Member transformation storiesTCM explainers for specific symptomsFree workshop / masterclass tasters"What I'd do if I was just diagnosed" postsCommunity spotlight reels

Destination

500 Members — Long Covid Liberation

Line 2

Authority & Discovery

The only voice at the intersection of TCM, long covid & AI

Signals

Unique niche ownershipDeep knowledgePersonality & relatabilityConsistent value

Passengers

Long covid YouTube communityWellness & alt health seekersAI-curious health enthusiastsChronic illness community

Stops

Long-form deep dives (memorable minutes)AI tool tutorials for healthDay-in-the-life vlogsInterviews & collabsShorts clipped from long-form

Destination

Successful YouTube Channel — Hub of the Empire

Line 3

Delight & Permission

Healing doesn't have to be heavy — it can be joyful

Signals

Joy in the processPermission to restPlay as medicineLiving proof

Passengers

Burned-out professionalsChronic illness warriorsPeople who forgot how to playLifestyle design seekers

Stops

"Play dates with myself" vlogsSelf-care routines & ritualsBuilding while resting BTSDelight finds & recommendationsGentle productivity experiments

Destination

A Life of Self-Care, Play & Delight

GOAL→
SIGNAL→
CONTENT

Always work backwards. Start with the destination, then build the line.

Sample Weekly Timetable

2 posts per line per week

Monday

TCM explainer

Tuesday

YT deep dive

Wednesday

Play date vlog

Thursday

Transformation story

Friday

Short / clip

Saturday

Self-care ritual

Brand World Touch Points

Every one must tell the same story

YouTube — @dianamalone

Hub — long-form home

Liberation Membership

Inner circle — the product

Newsletter / Email

Direct line — nurture & convert

Website

Home base — first impression

LinkedIn

Professional credibility

AI Tools & Systems

Your IP — differentiation

Podcast Appearances

Borrow audiences

Instagram — @long_covid_liberation

Discovery engine

Twitter / X

Real-time conversation

Review Rhythm

Weekly

Check the timetable

Did all 6 posts go live? Which got traction?

Monthly

Review the lines

Are passengers moving? Membership signups? YouTube growth?

Quarterly

Reset the map

New destinations? Pivot a line? Add a 4th line?

Diana's Content City Map · Q2 2026 · Review monthly, reset quarterly