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Brand World

Diana Malone

TCM Practitioner · Long Covid Liberation · AI-Powered Recovery

01 \u2014 Brand Essence

Who We Are

"Your body can come back. Your energy can return."

Primary Tagline \u2014 All Touch Points

The Personal Brand

Diana Malone is the umbrella. A TCM practitioner, Long Covid survivor, educator, and innovator who built an AI system trained on her own clinical wisdom.

The Flagship Product

Long Covid Liberation — a membership-based recovery system combining personalized TCM pattern analysis, AI-guided weekly support (Dragon), and Diana's personal oversight.

The Promise

Recovery is possible. Not overnight, not linear, but real. Diana offers a map. TCM excels at understanding the individual and treating root patterns.

The Differentiator

Twenty years of treating complex post-viral conditions — then becoming the patient herself. No one else combines this depth of clinical TCM expertise with personal Long Covid recovery AND purpose-built AI.

02 \u2014 Brand Pillars

What We Stand On

氣

Warm Authority

Clinical depth with genuine compassion. Diana doesn't lecture — she guides.

道

Personalized Maps

No two journeys are the same. Every member gets unique guidance.

變

Adaptive Intelligence

Symptoms change. The system changes with them. A living relationship.

望

Forward Movement

Grounded hope. Always pointing toward possibility. Every data point is progress.

03 \u2014 Color Palette

The Colors of Recovery

Foundation Family

Ivory

#F8F6F1

Primary background

Cream

#F3EFE7

Secondary background

Warm White

#FEFDFB

Cards, elevated surfaces

Parchment

#EDE5D8

Borders, dividers

Sage Family

Sage Pale

#E5EBE3

Light accents

Sage

#9BAA8E

Secondary brand color

Sage Mid

#7A8C6E

Links, body accents

Sage Deep

#5A6B52

Strong emphasis

Cinnabar Family

Cinnabar

#A33B37

Primary accent, CTAs

Cinnabar Deep

#8A302D

Hover states

Cinnabar Glow

#C4524E

Highlights

Gold Family

Gold

#B8956E

Labels, section markers

Gold Soft

#D4BC9A

Borders, scrollbar

Clay

#C4A484

Tertiary accent

Accents — Softness

Plum Blossom

#E8B4B8

Softness, feminine

Celadon

#A8C3B8

Calm, balance

Ink — Text & Hand-Drawn

Ink Black

#1a1a1a

Primary text

Warm Black

#2A2926

Headlines

Charcoal

#4A4A4A

Body text

Charcoal Light

#6B6B6B

Secondary text

04 \u2014 Typography

How We Write

Display

Cormorant Garamond

Headlines, titles, pull quotes. Light weight (300) for elegance, medium (500) for emphasis.

Body

DM Sans

Clean, modern, highly readable. Used for body text, UI elements, labels. Pairs beautifully with the classical elegance of Cormorant Garamond.

Accent

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Ma Shan Zheng \u2014 Hand-brushed Chinese characters. Used sparingly for cultural depth and visual anchors. Always paired with English translation.

05 \u2014 Voice & Tone

How Diana Sounds

Diana's voice is consistent across all touchpoints. The tone adapts to context \u2014 warmer for crisis, more expansive for bounce \u2014 but the underlying voice never changes.

Diana Sounds Like This

\u2713 "Your symptoms aren't random. They follow patterns that TCM has recognized for thousands of years."

\u2713 "I've been where you are — Googling at 3am, wondering if this is forever. It's not."

\u2713 "Catching a pre-crash signal early is mastery, not failure."

Diana Never Sounds Like This

\u2717 "Take 500mg of X herb twice daily for your condition."

\u2717 "You should be feeling better in 4-6 weeks."

\u2717 "Many Long Covid patients experience fatigue."

06 \u2014 Language

Words We Use, Words We Don't

Brand Language \u2014 Always Use

patternrecoveryliberationspiralmappersonalizedyour unique signalsTCM tradition suggestslandmarkbounceliving systemDragon康復之路wellness educationyour body can come backforward movementcapacity-aware

Never Use

curetreatment plandiagnosisprescribepatientsclinical trial4-6 weeksguaranteedshould be feelingconditiondisorderprotocol (alone)genericone-size-fits-all

TCM Terms \u2014 Always Paired with English

伏邪 (fú xié) — lurking pathogens陽氣虛 — Yang Qi deficiency痰濕 — phlegm-dampness氣滯 — Qi stagnation

Chinese characters add cultural depth. Always paired with pinyin and English. A bridge, not a barrier.